Choose Your Roasting
Many consumers assume that the strong, rich flavor of darker roasts indicates a higher level of caffeine, but the truth is that light roasts actually have a slightly higher concentration.
“The perfect roast is a personal choice that is sometimes influenced by national preference or geographic location.”
Light Roast
Light brown in color, this roast is generally preferred for milder coffee varieties. There will be no oil on the surface of these beans because they are not roasted long enough for the oils to break through to the surface.
Medium roasts
This roast is medium brown in color with a stronger flavor and a non-oily surface.
Medium dark roasts
Rich, dark color, this roast has some oil on the surface and with a slight bittersweet aftertaste.
Dark roasts
This roast produces shiny black beans with an oily surface and a pronounced bitterness. The darker the roast, the less acidity will be found in the coffee beverage. Dark roast coffees run from slightly dark to slightly burnt.